Selexi offers its customers a comprehensive consultancy service in the field of Market Research, using the most innovative methodologies and integrating them in research systems that are tailored for every client. Combining reliable processes and methodologies with sensitivity to the specific needs of every single customer, Selexi's mission can be summarised in 5 main points:
A holistic approach and transversal skills: thanks to the experience that we have gained in various economic sectors, our market coverage is completely transversal.
A multi-disciplinary approach: our Team of researchers has expertise in sociology, psychology, economy, marketing training and comprehensive consultancy.
Unique, innovative methodologies tailored for every need: our IT Team creates specific, practically handmade software for every request.
A pro-active approach towards providing complete consultancy to our customers, integrating skills, methods and knowledge.
A relationship of trust and mutual satisfaction: our Senior Account Managers are always on-hand to support our customers, allowing us to grow together.
Thanks to our team of professional Researchers and an extensive network of interviewers, Selexi is the ideal partner to allow you to learn about and understand the social, economic, marketing and communication procedures of various corporate and institutional organisations, in order to carry out research about the brand, its reputation and internal business environment, designed to monitor quality and to assess customer satisfaction. Additionally, Selexi designs and produces various types of research at an international level, leveraging its collaboration with highly-qualified international partners.
Large selections become fast, objective and transparent
Qualitative research is characterised by its deep analysis and ability to identify and reveal "what lies behind" a statistic. The research focuses on the reasons behind a particular phenomenon or attitude. Qualitative researchers provide the customer with an overview of the insights (the most special and profound aspects) of what they are investigating, providing a comprehensive picture of the decision-making scenario in question. While quantitative methods answer the questions How many? When? and Who? qualitative analysis answers the questions Why? and How? Qualitative research allows you to:
Discover phenomena which have not been previously brought to light or investigated and which can allow you to create a new business or correct and modify a current one
Investigate a phenomenon about which you only have partial knowledge
Acquire expertise and knowledge about your own customers or users, find out about what they require in order to create new service models
The proposed methods are:
In-depth interviews
Focus groups
Online focus groups
Projective tests (free word association, collages, brainstorming, acting and role-playing games, participatory narratives)
Traditional and online ethnographic research
Research about opinion leaders
Text and content analysis
Quantitative research
Quantitative surveys allow you to investigate the questions How many? When? What? and Who? in a fast, effective and efficient way, by conducting interviews on a very large target within a limited time frame. Interviews can be aimed at a standard sample as well as specific targets, such as: end customers, consumers and non-consumers, target audience, users, business customers, human resources, etc. This type of methodology is particularly effective for detecting, storing and statistically analysing a large amount of information, using highly standardized research tools and processes. Through the use of a questionnaire (often structured as multiple-choice), this method can identify the opinions of both the potential/general public and the loyal public, in order to make comparisons between them. It can identify the macro-areas of the survey, the type of services/products that should be tested and the target audience of the survey. The proposed methods are:
Face-to- face interviews (with CAPI or PAPI support)
Telephone interviews (with CATI support)
Web surveys (with CAWI or CASI support)
Other methods
Desk Research
A preliminary, investigative study that involves the reconstruction of information through the collection of data and/or structured analysis from databases, both internal and external, allowing you to:
Reconstruct the performance of the sector in which the company operates
Measure the company's positioning/
Map the competitors in the relevant market
Reconstruct the most important dynamics of the sector in which the company operates economically
Provide the first evidence in terms of profiling the target audience
Paper questionnaires
Particularly suitable for measuring customer satisfaction (particularly among institutions and organisations), anonymous questionnaires can be used on a large scale throughout the country and are useful for measuring the views of members of the public who are not highly computer-literate or interactive (typically older consumers) and to detect any resistance that might emerge in the interaction between interviewer and interviewee when using traditional quantitative methods.
Mystery Shopping
A type of research that allows companies to anonymously measure and evaluate the quality of their services, procedures, staff behaviour, merchandising and products, by sending so-called Mystery Shoppers to their company premises, shops or places where the company's services are provided, posing undercover as customers/consumers/users proceeding with the normal experience of use/purchase of a product or service.
Selexi Test Center. The ideal place for those who must rent multimedia Classrooms
